Death Of A Salesman: Some Christian Reflections On Steve Jobs

Here is my text, and it is taken from a friend’s Facebook profile. She said she

does not feel the need to either beatify or demonize Steve Jobs. I acknowledge that his presence on earth had a significant effect on human history.

I  only own one Apple product: an iPod. Why don’t I own an iMac, a MacBook, an iPhone or an iPad? Firstly, because I can’t afford them. Secondly, because there are certain diplomacies in our family, when a close relative works for Microsoft. Yes, Windows frustrates me at times, and perhaps it would be nice to have a product that allegedly ‘just works’, but that also means re-educating the entire family to a new operating system. Besides, like a car mechanic who doesn’t mind owning a lesser car because he can fix the problems, I can often work out (at least with the help of Google) what to do when we have a problem, and I learn as a result.

Ultimately, finance and functionality are the reasons I don’t buy Apple. It would be nice to have the aesthetically pleasing designs, but on a limited budget the bang to buck equation is about getting the specifications I need. Apple aesthetics are a luxury I can’t afford. But certainly I have to acknowledge that was one innovation Steve Jobs brought into computing. Not for him the world of beige boxes, the man who studied calligraphy wanted products to beautiful as well as simple and workable. Might it be that especially in the free churches, we so concentrate on function at the expense of beauty that we are utilitarian Christians?
I bear Steve Jobs’ family and friends no ill. But in the days since his death, a lot of twaddle has been written, and a lot of Diana-style hysteria has been expressed. Cult Of Mac seems exactly the right title.  The secular website Gawker got it right, I think: Steve Jobs was not God. We have heard that Jobs ‘gave’ us various things. No, he didn’t: he sold us things. (And dreams, too.) Or that he ‘invented’ things. No, the inventors were Steve Wozniak and his successors. Jobs was a salesman and a showman. That isn’t necessarily wrong, either: it just depends how you exercise it.
The genius of Jobs (if genius is not an overused word) was not as an originator, but as one who took products that were failing to reach the mass market and transforming them into propositions that did. The Apple II was not the first personal computer, the Altair 8800 had beaten it, but arguably the Apple created the market. There were MP3 players before the iPod, but he popularised it. Likewise, there were tablet computers before the iPad, but he bossed the market and made it attractive. Would it be unreasonable to suggest that Jobs was the technological John Wesley? Wesley mostly took existing theological ideas and made them explode with power (the one exception, perhaps being his doctrine of Christian perfection).

If Jobs had an area of originality, I would suggest it was iTunes: he took all the sanctimonious moaning of the recording industry about pirating, and forced them into a fairly reasonable pricing model. Other download sites have since, in my opinion, rushed through the open gate created to provide a better and often cheaper service.

Then, although selling is a dirty concept in Christianity, I have to admire the man’s enthusiasm in his product unveilings. Having famously taken such detailed interest in the precise design of products, I take the excitement he projected when unveiling a new toy as utterly genuine. For those of us in the church who have got tired, jaded and cynical, a dose of Jobs’ passion for what he introduced – even though we do not sell the Gospel – could be good for us.
Jobs has been compared to various people in the last few days, from Thomas Edison to Walt Disney. Whatever the merits, I suggest two British comparisons: Richard Branson and Felix Dennis. Like Jobs, they were ex-hippies who made vast fortunes in business. Dennis, perhaps, is the most striking, as the editor of Oz magazine who was imprisoned, but who now heads up the Dennis Publishing empire. Compare that to Jobs, who dropped out, travelled to India, took LSD and took up Buddhism – although where his Buddhism influenced his business is far from certain. At least his arch-rival Bill Gates set up the Bill and Melinda Gates Foundation.

Perhaps nowhere is Jobs’ post-hippie business philosophy better seen than in his famous Stanford University Commencement Address of 2005. While it also contains powerful statements such as those on how the certainty of death should focus everyone’s life (he had been diagnosed with pancreatic cancer the year before), some of it is a shallow, individualist, follow your own road creed. If you don’t have time to watch the entire fifteen minutes below, the text with annotated commentary can be found here.

And he finesses the story in places. Is it true that ‘Windows just copied the Mac’? More likely it’s true that both copied the GUI (Graphical User Interface) they saw at the Xerox PARC Research Center.
I have no desire to be cruel about Jobs. I leave that to the nasty words of people like Richard Stallman of the Free Software Foundation, whose comments at the time of Jobs’ death were so foul I shall not even link to them here. But I do wish there was a sense of realism. Jobs was the visionary and extremely clever CEO of a consumer products company. Yes, a massively influential one. But just as Princess Diana’s funeral overshadowed the death of Mother Teresa the day before, so on the same day as Steve Jobs died, a hero of the American Civil Rights Movement also passed away, the Revd Fred Shuttlesworth (as the Gawker article I linked to above notes). Which one contributed more to the kingdom of God? That has to be a Christian question. Because for God, it is less about the feted celebrities and more about those who hunger and thirst for righteousness.

Rest in peace, Mr Jobs. May your loved ones find comfort in your passing. But may the rest of us stop getting carried away.

The Internet, Facebook And The Church

Via Internet Evangelism Day’s Facebook page: Internet World Stats have published details of Facebook usage statistics around the world. Not only that, these same statistics also mention general Internet usage in the nations of the world.

Of particular interest to me are the United Kingdom stats, which can be found on the European Union page. As of June last year, 82.5% of the population had Internet access. As of August last year, 44.6% were Facebook users.

OK, so some will have opened accounts and either not used them or only used them sporadically, but how much more convincing do churches need that an Internet and social media presence and strategy is no longer optional, it is central? It isn’t enough to say that these statistics don’t reflect the much lower usage among members of an elderly congregation, even when that is true, because such thinking openly betrays the lack of missionary thinking. Is the Internet just a glorified internal communication tool for the church, or is it somewhere to interact with the world in the name of Christ and with the love of God?

Both my churches here have Facebook pages that I set up. At present we don’t use them a lot, and I have to remember to put updates on them. Mostly there is the automated feed of my blog posts through them, but we could think of more, I’m sure. Similarly, Knaphill has a website. Addlestone used to, and is in the process of designing a new one.

The church needs to recognise that people are living a large amount of their lives online today. I don’t simply mean the minority who live almost exclusively online to the detriment of face-to-face relationships: I mean that millions live online in extension to the rest of their lives.

So thank God for initiatives like CODEC and others, such as the forthcoming Open Source evening at the Pentecost Festival (which, sadly, I can’t attend). We need to take what comes out of these ventures and translate them into mission in the local church.

All of this may be obvious to readers of this blog. You come here, either because you visit the site, you get the email updates, you follow it in a feed reader or via my Twitter stream or on Facebook through my account, the blog page, or one of the two churches above. But others need convincing, and this is something we need to communicate passionately and eloquently in our churches – not so that our online usage is a mere digital church notice sheet, but so that we genuinely and conversationally interact with a massive section of the population that we say we want to reach.

One or two of my church leaders recently wanted to think about streaming a video feed of church services online. It isn’t going to prove practical since there are too many hurdles, such as child protection, data protection, the number of personnel to do it effectively and possibly the cost, too. However, nothing could delight me more than that they are thinking imaginatively and not letting the old “We haven’t done it before” slogan prevent them coming up with ideas. What a great bunch of people they are to work with, especially in this culture.

A Collaborative World?

 

Apparently, the revolution will be tweeted,

says Jason Gardner in an article which begins by reflecting on the use of social media such as Facebook and Twitter in recent people movements in North Africa. You may have read about the Egyptian who called his newborn child ‘Facebook’ in tribute to the way that site was used to spark potential social change.

So Gardner asks us to pay attention to Web 2.0, which

is about customisation and collaboration … That means that the story of the world is no longer dictated to us: we write it together.

Even powerful dictators’ efforts to use kill switches on the Internet have run into trouble as international people movements such as Avaaz have solicited funds from tens of thousands of people around the world to provide satellite links and other means for the previously disempowered citizens to keep communicating with each other and the outside world.

When I have written about this before, I have quoted Rex Miller‘s maxim that it isn’t that the medium is the message; rather, the medium is the worldview. Collaborative media mean collaborative approaches to life. And Gardner rightly says the church needs to take heed.

His particular application is in involving youth, and he makes the point that God is involving us collaboratively in his kingdom.

However, it’s worth thinking about for the whole church. While we have a long way to go, it gives me great pleasure to be involved in leading a church that already has signs of taking this seriously. I have a Leadership Team that meets weekly at Knaphill, and although I’m seen as the overall leader we take counsel together.

Or for another example, you’ll notice this is one of those weekends when there is no new sermon on the blog. That’s because it’s All Age Worship Sunday, and we have a team that plans these services. While I might bring a general overarching theme or message, I couldn’t possibly put together the services we lead. The creative gifts present among the team are amazing, and the worship is all the richer for it.

OK, if I get round to it, I might put up the short PowerPoint presentation that accompanies my brief talk on a site like Slideshare, but it isn’t a conventional sermon. It’s a talk on the theme of ‘belonging’, because we’ve just had Founders’ Day for the Scouts and Thinking Day for the Guides. And actually, did I come up with the theme this time? No. I couldn’t make the planning meeting, due to an emergency. Two other people prayed and set the theme, and I have attempted to fit in.

Of course, we need to go much further, but one thing is for sure. However much I am set aside to pray and discern, there is no going back to the world where an Anglican rector friend of mine saw his calling as to come down from the mountain with the tablets of stone, and for the people simply to accept his word to that effect.

The Kindle Has Landed

Well, despite the rank amateurism of the Royal Mail, my Amazon Kindle arrived yesterday. The Royal Mail lived down to their standards: we were out when they called with the day’s post, and the Kindle box was left in a stand we keep outside the front door for flower and plant seeds. No card through the door telling me where it was, no attempt to take it safely back to the sorting office. I was fortunate that Debbie noticed the box with the big Amazon logo. No temptation for opportunist thieves there, clearly. (And we’re still waiting for a digital camera for Debbie, which is also overdue, so who knows what will happen with that?)

So what’s the Kindle like? There have, of course, been numerous debates about the pros and cons of e-readers in comparison to traditional books. One good article and debate can be found here, for example. They say you can download the first chapters of books as samples. That’s not always strictly honest: you often get the foreword, preface and part of chapter 1.
But I was persuaded to part with cash for a 1993 book by my former research supervisor, Richard Bauckham, called ‘The Theology of the Book of Revelation‘. Nice light reading, you’re thinking. Well, what Richard doesn’t know about eschatology and apocalyptic isn’t worth knowing, so anything he writes on this is worth the price. He also writes fluently.

However, I had a particular reason for purchasing an electronic version rather than a physical one. Here is the text of one customer review on Amazon:

This is one of the most maddening books I’ve read recently. The author’s work cannot be faulted (five stars for the theology); the problem lies with the editing of the book. If it is intended to be used as a textbook rather than read from cover to cover like a novel, it needs a really good index. It doesn’t have one. Worse still, in my 2002 printing, there is no biblical index at all. Trying to find out what the author has to say about any particular verse or passage in Revelation is like looking for a righteous man in Babylon, or, anyway, a needle in a…. I’m sure Cambridge University Press could have done better than this, and the author deserves better from them.

The problems clearly aren’t the author’s fault, but the publisher’s. The lack of indices had held me back from buying it before. However, with an electronic version it is at least searchable for any verse, word or theme I want to research. Does Richard have an opinion on a particular passage? Hold on, let me just do a search and I’ll find out. The Kindle (or another e-reader) is ideal in these circumstances.

My one curiosity with the Kindle edition of the book – and this is what I find maddening – is that it seems to have downloaded without a contents page to tell me what the chapters are.

More generally, the Kindle reading experience is good. The e-ink screen is much more naturally like paper than a bright screen on a computer or smartphone. Moreover, I found myself reading at a good pace. It’s difficult to be sure, given the fact that you don’t get page numbers, only a percentage of how far you are through the book plus some ‘location numbers’. Yet my perception is that I was reading slightly faster than a physical book. I don’t have the gift of speed-reading, so this is an advantage for me.

So my early impressions are favourable. I think the big danger for me could be with just how easy and fast it is to download a title. I could end up spending more money than I should.

Amazon And The Royal Mail: A Parable Of Customer Service

So I did what I said I’d do with my Christmas money. I put it all together and ordered an Amazon Kindle e-reader. I placed the order on 28th December. Amazon emailed me that day with the good news that they had dispatched it that very day. Not being in a desperate rush for it, I opted for their free Super Saver Delivery, and they said it would be with me by 5th January at the very latest. That is, yesterday.
Enter the Royal Mail, entrusted by Amazon to deliver the Kindle to me. No sign of it by today. All we do know is they are in the habit of leaving various packages on our doorstep without bothering to ring the doorbell. With no Kindle having appeared by today, the day after the deadline, I wondered what to do.

Amazon’s website asks you to check with your local delivery office that it isn’t waiting there. When I finally got through to them, I basically got the “No, guv, not possible, everything that comes in here goes out. Goodbye” response.

Ringing Amazon was totally different. Their representative apologised, and told me that if the Kindle hadn’t turned up by the 13th I could ring again and they could then treat it as a lost package. They would then send out a replacement and upgrade my delivery, free of charge.

Which company impressed me? I think you can guess. The Royal Mail employee disdainfully said, “Amazon shouldn’t have told you to ring us, they know there are delays.” Not our fault, no chance, we’re not even going to consider it, we won’t offer to check, no criticism of us is ever justified.

Amazon were quite different. That’s £109-worth of kit (well, £111 with the VAT increase this week) they are willing to replace, just like that. My one gripe is that they use a service like the Royal Mail where you can’t track a package. I’m seriously considering upgrading to their Amazon Prime service, although I feel too mean to pay the annual £49 fee. Maybe you get what you pay for.

An unwillingness to be self-reflective and accept criticism, as it seems was the Royal Mail’s attitude, is something we display as individuals as well as institutions. It can be because we fear the acid tongue of the critic, who may take advantage of our error and crush us. So we try to wriggle out, justify ourselves and defend the indefensible. I’m rather good at that. Maybe you are, too.

And while automatically accepting the criticism and trying to put something right may also not always be wise – it can be done for the sake of a quiet life – it may be more Christlike. He ‘took the blame’ and put things right for the human race, if not all creation. While some elements of Amazon’s business may not always be that moral, on this occasion it seems to me they were the more Christlike.

Knaphill Methodist Church And The Web

The bigger of my two new churches, Knaphill Methodist Church, has for some time had its own website. You can often find audio of recent sermons there. So if you go to the link above and click on ‘Latest Sermon or Talk‘, you will find my sermon from yesterday, and can hear how the text I posted here came out in real life. If you can stand the thought of hearing my voice, that is!

And as of today, the church also has its own Facebook page. Do pop over if you are on Facebook and ‘like’ us. We are likeable!

The Writing Industry And The Digital Revolution

We know the decimation of the music industry in the face of digitisation. A whole industry looked for a beach full of sand and buried its collective heads.

Thankfully, there are some signs that in the world of writing and publishing, there are some more visionary leaders. Take this Guardian interview with John Makinson, the head of Penguin books. He knows that devices like the Amazon Kindle and the Apple iPad are changing the landscape, now that Amazon’s US operation sells more e-books than hardbacks. He envisages all sorts of added value content in ebooks. Steve Ballmer knows that Microsoft needs to play catch-up. What are the pros and cons? A few thoughts:

1. Carrying around 3500 books with you on one small device, such as you can with a Kindle, has to be amazingly appealing.

2. Being able to search a book, rather like you do a Word document or a PDF, must also be a terrific advantage.

3. There is a clear focus from Makinson and others on the core issue, which is the promotion of good writing, rather than holding up soon-to-be-outdated structures. See Clay Shirky’s recent thoughts about newspapers and jounalism: the question isn’t protecting papers with paywalls, it’s a concern for journalists. Hence why I refer to the writing industry, not the newspaper industry or the publishing industry, even if what we are talking about is new forms of publishing.

4. More negatively, will we take in less cognitively this way? It’s generally accepted that people absorb about 25% less information on a PC screen than on hard copy. Will the same be true for 6 inch screens, even with e-ink?

5. What about the financial implications for smaller publishers, given the cash flow problems of independent publishers or the well-documented difficulties of Christian bookshops and publishers? Will they simply have to persist with print while the rest of the world marches on, or will this finish them off?

What do you think?

What Shape Is The Digital Future?

Interesting piece by Andrew Marr in the BBC Magazine: A New Journalism On The Horizon. If digital means the end of cinemas and bookshops as well as record shops, along with the catastrophe facing the newspaper industry, what shape will the future take?

Marr being a journalist with a history in newspapers (he edited The Independent in the 1990s), he has an interesting slant on Rupert Murdoch’s paywall approach. If traffic to The Times sites has fallen by 90% since its introduction, is it viable? But is free content viable, either? Marr suggests an alternative way. Just pay for the content you’re interested in, not the whole lot. Effectively, you don’t pay for the whole newspaper, given that you might want the sport section but not the showbiz coverage.

If he is right, then while this might be the economic solution (cheap enough, but still creates revenue), is it not a further sign of digitalisation being the ally of consumerist individualism? The advent of personal MP3 players has made it harder to share an excitement about a new musical discovery than before. It is still possible, but it is slower and less easy to do so. Will this be the same with journalism?

Is Marr right? What do you think? Pete Phillips, if you’re reading, does CODEC have any thoughts on this?

Cleverness Is A Gift, Kindness Is A Choice

Vodpod videos no longer available.

I never thought I’d be using Jeff Bezos, founder of Amazon, as an illustration of the difference between talents and character, between the gifts and fruit of the Spirit. But the graduation speech at Princeton University shown above is certainly an example. He might seem a surprising choice, given this recent article about Amazon’s ruthless business methods and this one about the effect of their low download prices on musicians, though. Surely the difficult decisions that individuals have to make in favour of kindness need also to be made corporately.

Yet sin will always be a problem. This is where it becomes more than an issue of choice: it is about needing to co-operate with the renewing power of the Holy Spirit in all areas of life. And that is not an instant thing. It is acquired with practice, as Tom Wright argues in Virtue Reborn. Bit by bit, we train ourselves to behave and react differently, until holiness becomes more of a habit. It takes time to acquire Christlike habits. Perhaps that is why Paul refers to ‘the fruit of the Spirit’: fruit doesn’t just appear, it takes time to grow.

Bezos’ speech above is only short and cannot cover all bases in twelve minutes. A longer exposition might explore a relationship between gifts and character, such as using gifts with character. It might also take on the thought that although gifts are given, we still need to work on crafting them. But whatever the failings of Amazon as a company, his call at the end of his speech to students to make a difference in the world with kindness is a welcome one. It might not be what we expected from a billionaire entrepreneur, but it is a breath of fresh air.

Filtering Information Overload On The Internet

How do you deal with the overwhelming amount of information available on the Internet? Do you spend too much time surfing or hunting down further information? Here are a couple of ideas I have found.

Firstly, here is a piece on some personal self-disciplines. As a Christian, I would substitute the references to Buddhist meditation with other approaches, but I find it a helpful article.

Secondly, there is a new tool available for sorting through the mass of tweets and updates on certain subjects. It’s called SwiftRiver, and the BBC has a report on it.

Do you find these helpful? What approaches do you take?

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