We know the decimation of the music industry in the face of digitisation. A whole industry looked for a beach full of sand and buried its collective heads.
Thankfully, there are some signs that in the world of writing and publishing, there are some more visionary leaders. Take this Guardian interview with John Makinson, the head of Penguin books. He knows that devices like the Amazon Kindle and the Apple iPad are changing the landscape, now that Amazon’s US operation sells more e-books than hardbacks. He envisages all sorts of added value content in ebooks. Steve Ballmer knows that Microsoft needs to play catch-up. What are the pros and cons? A few thoughts:
1. Carrying around 3500 books with you on one small device, such as you can with a Kindle, has to be amazingly appealing.
2. Being able to search a book, rather like you do a Word document or a PDF, must also be a terrific advantage.
3. There is a clear focus from Makinson and others on the core issue, which is the promotion of good writing, rather than holding up soon-to-be-outdated structures. See Clay Shirky’s recent thoughts about newspapers and jounalism: the question isn’t protecting papers with paywalls, it’s a concern for journalists. Hence why I refer to the writing industry, not the newspaper industry or the publishing industry, even if what we are talking about is new forms of publishing.
4. More negatively, will we take in less cognitively this way? It’s generally accepted that people absorb about 25% less information on a PC screen than on hard copy. Will the same be true for 6 inch screens, even with e-ink?
5. What about the financial implications for smaller publishers, given the cash flow problems of independent publishers or the well-documented difficulties of Christian bookshops and publishers? Will they simply have to persist with print while the rest of the world marches on, or will this finish them off?
What do you think?
I have trouble accepting the term WRITING INDUSTRY. To me, it’s not an industry per se but rather a FIELD.
And why is that, Jana? Do expand! It’s an industry in the sense that things are produced, for example.