Via Internet Evangelism Day’s Facebook page: Internet World Stats have published details of Facebook usage statistics around the world. Not only that, these same statistics also mention general Internet usage in the nations of the world.
Of particular interest to me are the United Kingdom stats, which can be found on the European Union page. As of June last year, 82.5% of the population had Internet access. As of August last year, 44.6% were Facebook users.
OK, so some will have opened accounts and either not used them or only used them sporadically, but how much more convincing do churches need that an Internet and social media presence and strategy is no longer optional, it is central? It isn’t enough to say that these statistics don’t reflect the much lower usage among members of an elderly congregation, even when that is true, because such thinking openly betrays the lack of missionary thinking. Is the Internet just a glorified internal communication tool for the church, or is it somewhere to interact with the world in the name of Christ and with the love of God?
Both my churches here have Facebook pages that I set up. At present we don’t use them a lot, and I have to remember to put updates on them. Mostly there is the automated feed of my blog posts through them, but we could think of more, I’m sure. Similarly, Knaphill has a website. Addlestone used to, and is in the process of designing a new one.
The church needs to recognise that people are living a large amount of their lives online today. I don’t simply mean the minority who live almost exclusively online to the detriment of face-to-face relationships: I mean that millions live online in extension to the rest of their lives.
So thank God for initiatives like CODEC and others, such as the forthcoming Open Source evening at the Pentecost Festival (which, sadly, I can’t attend). We need to take what comes out of these ventures and translate them into mission in the local church.
All of this may be obvious to readers of this blog. You come here, either because you visit the site, you get the email updates, you follow it in a feed reader or via my Twitter stream or on Facebook through my account, the blog page, or one of the two churches above. But others need convincing, and this is something we need to communicate passionately and eloquently in our churches – not so that our online usage is a mere digital church notice sheet, but so that we genuinely and conversationally interact with a massive section of the population that we say we want to reach.
One or two of my church leaders recently wanted to think about streaming a video feed of church services online. It isn’t going to prove practical since there are too many hurdles, such as child protection, data protection, the number of personnel to do it effectively and possibly the cost, too. However, nothing could delight me more than that they are thinking imaginatively and not letting the old “We haven’t done it before” slogan prevent them coming up with ideas. What a great bunch of people they are to work with, especially in this culture.