That headline pains me. I’m not convinced by the Apple fanboys. But … no-one can deny the effectiveness of Steve Jobs as a communicator. There is now a book out entitled ‘The Presentation Secrets Of Steve Jobs: How To Be Insanely Great In Front Of Any Audience‘. Now while the subtitle itself gives away some reservations I might have as a Christian – the purpose of a preacher is not to be great but to show the greatness of Christ – I read this article and thought that some of the key points might be worthwhile thinking for preachers. The author of the book, Carmine Gallo, lists five elements that are present every time Steve Jobs speaks in public. They are:
1. A headline – a short slogan present throughout the talk and the publicity.
2. A villain – from IBM in 1984 to Microsoft today, Apple sets itself up as a good guy in opposition to ‘evil’.
3. A simple slide – not wordy bullet points but a slide mixing minimal text with strong images.
4. A demo – he shows the new product working, and he has fun with it.
5. A ‘holy smokes moment’ – something incredibly memorable.
Do read the article and come back here to tell me what you think about the strengths and weaknesses of these ideas from the perspective of Christian communication.