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What Shape Is The Digital Future?

Interesting piece by Andrew Marr in the BBC Magazine: A New Journalism On The Horizon. If digital means the end of cinemas and bookshops as well as record shops, along with the catastrophe facing the newspaper industry, what shape will the future take?

Marr being a journalist with a history in newspapers (he edited The Independent in the 1990s), he has an interesting slant on Rupert Murdoch’s paywall approach. If traffic to The Times sites has fallen by 90% since its introduction, is it viable? But is free content viable, either? Marr suggests an alternative way. Just pay for the content you’re interested in, not the whole lot. Effectively, you don’t pay for the whole newspaper, given that you might want the sport section but not the showbiz coverage.

If he is right, then while this might be the economic solution (cheap enough, but still creates revenue), is it not a further sign of digitalisation being the ally of consumerist individualism? The advent of personal MP3 players has made it harder to share an excitement about a new musical discovery than before. It is still possible, but it is slower and less easy to do so. Will this be the same with journalism?

Is Marr right? What do you think? Pete Phillips, if you’re reading, does CODEC have any thoughts on this?