Revelation 3:1-6

I’m sure you have noticed that whenever a major organisation is in the news because of a scandal, one of the first things they often want to do is protect their image. They call in public relations consultants who specialise in so-called ‘reputation management.’ The public image must be protected at all costs.

I think it was to the credit of McDonald’s UK boss on Thursday that when the BBC reported nothing had changed there since they had exposed a culture of sexual abuse and harassment of young workers, he didn’t pretend that everything was actually fine. He spoke instead of his determination to make the company a better and safer place to work. Of course, only time will show whether there is substance to what he says.

And with that in mind, let’s take a trip to this week’s church in Revelation, the church at Sardis. This time, Jesus is so troubled by them that his rebuke comes before his praise – the opposite way around from usual.

So the first thing we will consider is Jesus’ rebuke of Sardis.

I know your deeds; you have a reputation of being alive, but you are dead.  (Verse 1b)

‘You have a reputation of being alive, but you are dead.’ If ever a church was trying to maintain a good public image while everything was in truth rotting, it was Sardis.

But to help hear just how forceful Jesus’ words are here, it’s useful to know something about the history of the town itself. Listen to what Dr Ian Paul says about them:

Sardis lost out to Smyrna in competing to host an imperial temple, because of emphasizing its past splendour rather than the present reality. And though the capturing of the acropolis became a byword for an impossible task, it was in fact taken by force – not once, but twice! When Cyrus attacked the city in the sixth century, his forces noticed the use of a trapdoor under the unguarded walls, and while the occupants slept he entered to open the city gates. Three hundred years later, the Seleucid king Antiochus III the Great besieged the city, and apparently took it after reading of Cyrus’ victory. The inhabitants were once again asleep instead of on guard.[1]

The church at Sardis was just like the city itself. In having a reputation of being alive when they were dead they too were trading on past glories. They might not lose an imperial temple but rather a community that was the temple of the Holy Spirit, worshipping the One True God. They too were asleep and needed to wake up if they were not to suffer invasion from their spiritual enemy.

How easy it is for a church to trade on its past reputation, or to live in the past when the present doesn’t seem so appetising. I tell the story of a vociferous elderly lady in one past church who repeatedly reminded everyone of the time when the church had a hundred children in the Sunday School. It didn’t do much for the morale of those who were trying to lead the children they did have at the time, and nor did it help in finding out what God wanted to do there and then in that part of the church family’s life. The only way to do that involved sidelining and ignoring the nostalgia, and then praying, ‘Lord, this is the honest situation. Things are not good. What do you want to do here with children and young people?’

There are many churches which would like us to believe the hype that they are alive when in fact they are dead. They may be trading on past glories. They may be deluding themselves that because the people who worship there at present are happy, it must be a good place. They may not want to ask why some people have left. Show me a church that doesn’t say it’s a friendly church. But then ask people if they have ever encountered an unfriendly church. Many dying congregations expend a lot of time and energy on deluding themselves. They need to hear the rebuke of Jesus to Sardis for themselves.

And they need to hear what Jesus says they should do instead.  

² Wake up! Strengthen what remains and is about to die, for I have found your deeds unfinished in the sight of my God. ³ Remember, therefore, what you have received and heard; hold it fast, and repent. But if you do not wake up, I will come like a thief, and you will not know at what time I will come to you.

Get back to basics, says Jesus. What brought you to a living faith in the first place? Was it not repentance for your sins and trusting in the mercy and grace of God rather than your own good deeds? Why is it that we confess our sins in every Sunday service? Is it not because we always need to be in that habit of getting back to basics? None of us is beyond the need to confess our sins.

When I was in my church youth group, our favourite preacher in the circuit was an elderly Welsh Local Preacher. I worked out once that he had been born two years before the Welsh Revival at the beginning of the last century. He would have been a toddler during that revival, and he preached like he was still in the middle of the revival.

One Sunday he challenged us from the pulpit with these words: “Have you been converted? Because I’ve been converted many times.” And I think what he meant was that he regularly had to come back to Christ in repentance and be made new again.

If we spend our time telling the old stories, we should be thankful to God for what he did then. But if we live in the past without walking with Jesus today, it counts for nothing. We are asleep in the light and it won’t be us who closes the church, it will be Jesus.

The second of our two things to consider is Jesus’ praise of Sardis.

⁴ Yet you have a few people in Sardis who have not soiled their clothes. They will walk with me, dressed in white, for they are worthy. ⁵ The one who is victorious will, like them, be dressed in white. I will never blot out the name of that person from the book of life, but will acknowledge that name before my Father and his angels.

What is this about? Let’s hear from Ian Paul again:

It is striking that the contrast here is not between the (spiritually) dying and the living, but between the dying and the unpolluted; spiritual life involves purity of living, symbolized by the unsoiled garments. From Genesis onwards, walk[ing] with God signifies approval, friendship and obedience (Gen 5:22); the purity of the garments now is in anticipation of the life of the age to come (6:11, 7:9, 13). Although the high priests in the Old Testament wear linen, white is predominantly the colour of pagan worship, signifying purity, holiness and honour in Greek and Roman culture. Participation in the life of God and Jesus includes sharing in their qualities; just as God and the lamb are lauded as being worthy (4:11; 5:9), so those who remain faithful are the ones who have ‘lived a life worthy of [their] calling’ (Eph 4:1).[2]

So here is our number one priority in the church: to be people who walk with Jesus, who reject the pollution of the world for the purity of his ways. This is what pleases him. This is the true sign of life in the church.

Having a lively programme of events and meetings is not our priority: walking with Jesus is. Having high-quality music from a choir or a band is not our priority: walking with Jesus is. Being the hip and fashionable place to go where there are lots of young people is not our priority: walking with Jesus is. Being an institution that is a respected pillar of the local society is not our priority: walking with Jesus is.

If other blessings come, that’s great, but they are not what we seek. Our priority is walking with Jesus.

And the thing is, we already know what to do about this and we’ve heard it over and over for years. We know from the Gospels how Jesus wants us to live our lives. We also know he has given us the Holy Spirit so that we can put these things into practice. Let’s not deflect from this by saying, “But how do we do it?” because Jesus has already given us his instructions and given us the tools for the job.

I read a column on the Internet by an American New Testament scholar called Scot McKnight. Every Friday he hands over his column to a recently retired minister, a Baptist pastor by the name of Mike Glenn. This week, he was writing about the ways in which preachers look for sermon illustrations and how long it takes us. But he ended his column this way:

Since my retirement, I’ve had a little more time to think. As you would imagine, I’ve come up with a lot of theories with what’s wrong with the world. Here’s one of my theories. The world needs some good sermon illustrations. That is, we need more people whose lives prove the reality of the Risen Christ. Before people look at Jesus, they look at His followers. Do His followers show any difference in their lives? Do they show evidence of having been with Jesus? If the world sees something interesting, then they might want to learn more about Jesus. If they don’t find anything in the lives of His disciples, the world will conclude there’s nothing to Jesus either. 

As I have often said, the world isn’t mad at the church because we’re different. They’re mad at us because we aren’t different enough. 

Maybe the world needs a few more sermons. Maybe. What we really need, however, are more good sermon illustrations. People whose lives tell the gospel in unforgettable ways. People who love their neighbors. People who forgive after being horribly wronged. People who can live in hope when the world is filled with despair. Whenever we hear stories like these, they stick with us. We can’t forget them.

The world is always looking for a good story. We just can’t find enough of them. Maybe if we made it easier to find a few good stories – a few good sermon illustrations – the world would find it easier to find Jesus. 

Do you see now how important it is that we all walk with Jesus. We shall fail. I do. We shall need to return to confession every week and be converted many times.

But there is nothing more vital in our lives and the life of the church. It comes above everything else we do.

So let’s make it our priority.

[1] Ian Paul, Revelation (TNTC). p99.

[2] Op. cit., p102.